Freeze drying removes the moisture at low temperature without cooking the meat. That is the difference between freeze dried chicken cat treats and anything roasted or baked: nothing is driven off by heat. The pieces keep their shape, their protein and their smell, and the smell is the part that matters to a cat.

There is no sugar, no cereal, no binding agent and no preservative in these chicken cat treats. Freeze dried chicken keeps on the shelf because the water is gone, not because something was added. If your cat reacts badly to something, a one ingredient treat tells you exactly what it was. A mixed recipe never will. Cat treats freeze dried this way carry their own shelf life.

Fussy eaters respond to smell and texture more than flavour. Freeze dried chicken for cats has an intense meat smell and no processed coating, which is why thrive chicken treats often work on cats that ignore everything else in the cupboard. Thrive treats cat owners buy twice are usually the ones that got eaten the first time. If yours turns its nose up at ordinary natural chicken cat treats, start here.

Straight from the tube as a reward, crumbled over dinner as a topper, or broken into thirds for training. Freeze dried chicken treats for cats crumble easily, so one piece stretches to several rewards for kittens and small cats. Thrive treats for cats come in a resealable tube for a reason, because thrive cats treats chicken or otherwise lose their crunch fast once air gets in. Pairs well with the rest of our cat treats range if you are rotating textures.

Yes, and the reason is simple. Chicken is a complete animal protein and freeze drying preserves it without heat. There is nothing else in the tube.

Freeze dried treats are high in protein and low in carbohydrate. A 25g tube is roughly 100g of fresh chicken with the water removed.

The best freeze dried chicken cat treats contain one ingredient. If the label lists more than the meat, you are paying for filler.

Treats should stay under about ten per cent of your cat's daily calories. For most adult cats that is a small handful of pieces.

Vets and behaviourists often name single protein treats among the best cat treats for training, because the pieces break small and the smell holds a cat's attention.

Freeze dried meat sits near the top of most recommended cat treats lists for the same reason it turns up in top treats for cats round-ups: there is no filler to argue with.

Good treats for cats are not the same as complete food. These are a treat, not a meal. Healthy treats for cats still count toward the daily total.